Story
Who I Am
Storyteller. Facilitator. Founder.
Storyteller. Facilitator. Founder.
I began in creative spaces—on stage, behind a camera, and in the editing room—where I learned how light, rhythm, and framing shape connection. Storytelling wasn’t just performance; it was my way of making meaning and helping people see things differently.
That instinct carried into my years at Apple, where I worked as a trainer and facilitator. Whether one-on-one or in workshops, I guided people through technology that often felt intimidating. Those moments taught me that design is less about features and more about creating clarity, confidence, and space for people to succeed.
Today, as a founder and design leader, I bring those threads together. I build products and guide teams with a facilitator’s mindset—shaping ideas into experiences, making complexity feel human, and helping people connect with technology in ways that matter.
I didn’t find design through bootcamps or UX programs—I found it through story.
Shakespeare was where it started. A language that wasn’t mine, until I made it mine. I learned that if I understood the rhythm, the stakes, the intent—I could connect. Even when the words didn’t.
Then came photography and film. Where light sets tone. Where pacing shapes meaning. Where silence can say more than dialogue ever could.
That’s how I learned to communicate—before I ever had screens or systems or flows.
These days, design is my language. But storytelling is still why I speak it.